AI advice from someone who actually runs a service business

Most AI consultants have never sent a quote, chased a client, or covered a no-show. Streamlined is different, it pairs a Dubai operator who does all of that, every week, with an award-winning brand leader. Together we work both sides of your business: how it runs, and how it's seen. Rooted in Dubai, working with businesses across the UAE and remotely worldwide.

Leadership

The team behind Streamlined

Streamlined is led by a senior team spanning operations, AI and brand, and backed by a trusted network of specialists we scale with every engagement. One promise runs through all of it: we fix how your business runs, and how it's seen.

Founder · Operations & AI Implementation

Owais Mohyal

The cost side, making your business run leaner and faster.

A London School of Economics graduate with nearly a decade in investment banking and capital markets, Bank of America Merrill Lynch in London, then Vice President of Distressed Debt Trading at Fulcrum Capital in Dubai, closing over $100 million in complex transactions. In 2023 he left the trading floor to build and run his own service businesses, Fix It Mates and Doog, and now brings an investor's discipline to every AI project: what's the payback, what's the downside, is it worth doing.

London School of Economics Investment Banking Capital Markets Bank of America Merrill Lynch Fulcrum Capital Harvard Business School

Partner · Brand, Marketing & AI Creative

Rabeea Hasan

The revenue side, making your brand seen and chosen.

A partner at Streamlined and an award-winning brand leader who directs brand, marketing and AI-creative strategy for clients. She built her career managing luxury brands including LVMH and leading regional launches at Procter & Gamble, where she won the Global Grooming Champions Award. An Imperial College London graduate and Gen AI speaker, her AI film Making Music took first place at the BytePlus × Creators HQ Gen AI Hackathon.

Imperial College London ex-LVMH ex-Procter & Gamble Gen AI Hackathon winner Speaker Consultant

Backed by a specialist network. Beyond the leadership team, every engagement is delivered with vetted specialists, developers, automation engineers, bilingual copywriters and video producers, brought in to match the work.

What we believe

Four principles behind every build

Operations first

Fix the expensive, repetitive work before anything else. That's where AI pays back.

Proof over promises

If we haven't run it on a real business, we don't sell it.

Built for the UAE

Bilingual, WhatsApp-first, tuned to how business actually happens here.

Clarity, not jargon

Plain language, honest numbers, and systems your team will actually use.

The businesses behind the proof Fix It Mates, Dubai maintenance and renovation

Questions

About Streamlined

Who founded Streamlined?

Streamlined was founded by Owais Mohyal, a Dubai-based operator with a background in institutional finance, including years at Bank of America Merrill Lynch and Fulcrum Capital, who now runs his own service businesses, Fix It Mates and Doog. He builds AI systems on his own companies first, then brings the proven ones to clients.

Who leads creative and brand?

Creative and brand direction is led by Rabeea Hasan, a partner at Streamlined and award-winning brand leader (ex-LVMH, Procter & Gamble) and AI-creative specialist whose generative video took first place at the BytePlus × Creators HQ Gen AI Hackathon.

Why 'operations first'?

Because that's where AI pays back fastest for a service business. Fixing how you quote, reply and follow up saves real hours and wins real jobs, before you spend anything on marketing.

Is Streamlined based in Dubai?

Yes. Streamlined is Dubai-based and works with businesses across the UAE, in Arabic and English, in the same timezone and reachable on WhatsApp.

Start with a conversation

Work with an operator, not an agency

Book a free 15-minute call. No pitch, just a straight look at where AI would save your business the most time.

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